22 Feb

is the key to making ideas sticky, according to ‘made to stick’. {Simple, Unexpected, Concrete, Credible, Emotional, Stories) the last S has me thinking, because there are lots of people who use stories to teach/train, which tends to be an effective means of conveying an idea and making it stick. the book uses the jared commercials from subway to illustrate the point. the jared commercial nearly never got off the ground, but that is beside the point. what made it a brilliant ad campaign is that it measured up in all 6 areas of a sticky idea. so, when we tell stories or share personal experiences as we teach/train it might be worth our time to see how it measures up to the 6 areas, as opposed to just being a story.


Posted by on February 22, 2009 in Uncategorized


3 responses to “SUCCESs

  1. MTB

    February 23, 2009 at 2:56 pm

    I think stories are powerful. I have heard this idea promoted repeatedly by various experts over the past few years. I think our stories as trainers are powerful, but even more powerful are the stories teachers tell. I attended a fabulous session at NSDC that used teacher stories as a form of staff development. I have been thinking about ways to implement the idea with the teachers in our district. Stories do stick, and they also have the power to change our thinking and our behavior.

  2. Jeri Cook

    February 23, 2009 at 2:57 pm

    In our new role there is less time to tell “our” stories. I guess that’s the one thing I miss now that I’m no longer the “sensei” but the “facilitator.” But when it’s appropriate to tell the story–I believe in the power of six sticky points.

  3. D Greenberg

    February 23, 2009 at 3:27 pm

    perhaps with the transition, our “face time” would be best spent with a poignant story that will have impact and shape the learning. after all, the story is what is going to stick anyway, right? 🙂


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