in just a few days the heath brothers will release their latest book, switch. the synopsis is a bit eerie considering what is happening – ‘how to change things when change is hard’. their first book made to stick was brilliant and i can’t wait to get my hand on their second. in fact, they are coming to speak in houston, but i don’t think i’m going to be able to make it. although a friend has been asking about babysitting…i digress.
they have been working their blog pretty hard recently to prep the masses for the release and they have absolutely nailed it with their post on multitasking. long story short, multitaskers aren’t cognitively superior in any way, in fact they tend to be worse. the part that i think was just perfect is when they sum up the research by saying that multitaskers are suckers for irrelevancy, and that everything distracts them. they’re right. i say this as a person who tends to multitask more times than not. you get in to that frame of mind and instead of having a narrow focus you almost get in to a zone of looking for something else to do instead of cycling back to everything in front of you. i would like to think that i do pretty well having a single focus when the task calls for that type of attention, but i’m not the kind of guy with one browser window open or one document open at a time. i have zero interest in going down the path of which is better, however i think that this study spotlights an inherent danger in not having a single focus when working.